Right now I head up agent workflows for product development at Miro. Before that I took Reforge Build, an AI prototyping tool for product managers, from idea to a paid product: I defined what it did, designed the interface and shipped front-end work to bring it to life. Earlier, I co-founded Public Recreation, an outdoor fitness company, and took it through Y Combinator.
I like to start with the roughest version of an idea, learn from it quickly, and only then scale it.
I was an early member of Rebar, the San Francisco studio behind Park(ing) Day and parklets. Park(ing) Day began as one parking space turned into a park for a few hours. It’s now an annual event in cities around the world.
The Exploratorium builds its exhibits on the museum floor, and visitors try them before they’re finished. With its Studio for Public Spaces, I prototyped installations in a San Francisco park with residents, local partners and the city.
At Public Recreation, the company I co-founded, we lived by “do things that don’t scale” to get our early traction before scaling up.
I design software the same way. I try to get something real* in front of people early, bring every stakeholder in, lean on other people’s strengths, and scale what works.
*These days, something real usually means code, so that’s where I do most of my designing.
More about meI would rather learn I’m wrong from a rough version than a polished one, and I don’t keep an idea because it was mine.
“Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.”
In AI products I design with what the model actually does, not what a mock says it will do.
“You say to a brick, ‘What do you want, brick?’ And brick says to you, ‘I like an arch.’”
Users, the business, the engineers who build it and the people who support it all shape the right answer.
“Here is one of the few effective keys to the design problem: the ability of the designer to recognize as many of the constraints as possible.”
Simple takes the most work. I keep cutting until what is left is obvious.
“I have made this longer than usual because I have not had time to make it shorter.”
Product Lead & Staff Product Designer
Reforge Build let product teams capture existing software and prototype changes with AI. The work spanned product definition, interaction design, and production frontend development alongside engineers.
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Design Manager, Membership
Reforge’s professional learning platform moved from per-seat subscriptions to flat-rate plans. The redesign covered purchase and account flows, including the transition for existing members.
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Senior Product Designer, Growth
When Reforge members finished a live program, they got a card to share with their network. I redesigned it to celebrate what they had achieved, and built it into the end of every program.
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Product strategy, design and frontend development
Safe After Me is a digital vault for people preparing documents, account details and wishes for their families. I worked across personalized onboarding, configurable category wizards and production frontend code.
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