Adam Green

Optimizing Reforge's sharing loops

Revamped Reforge's Snapshot feature, driving sign-ups by 379%.

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Improving Reforge's pre-member experience

Conducted experiments based on user feedback and removed barriers to drive paid memberships.

Helping user researchers process interviews faster

Designed + built a research platform from scratch in four months and reached #3 on Product Hunt.

Building a new model for class based fitness

Built a fitness platform for underutilized spaces, accepted to Y Combinator Summer 2018.

Overhauling Reforge's Pricing and Packaging

Led a design team to deliver the extremely complex pivot of Reforge's new pricing model.

Creating habits with new workouts texted daily

Designed and built an app during covid that texted users a new, short, at home workout everyday.

Improving Workout Daily's sign up conversion rate

Analyzed and optimized app's sign-up flow, resulting in a 3x sign up -> paid conversion rate.

Community-led design to revitalize a troubled park

Collaborated with residents to transform Buchanan Mall into a safe, green, and vibrant neighborhood center

Repurposing parking spots to democratize public spaces

Finding a loophole and sparking a movement by turning parkings spaces into tiny parks.

Immersive experiences for Jewel Changi Airport

Led the development and design of interactive exhibits for the $1.5 billion terminal connector.