Reforge | 2022
Optimizing Reforge's primary acquisition loop.
Revamped Reforge's Snapshot feature, driving sign-ups by 379%.
Reforge | 2022
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Improving Reforge's pre-member experience.
Conducted experiments based on user feedback and removed barriers to drive paid memberships.
User Hero | 2020
Helping user researchers process interviews faster.
Designed + built a research platform from scratch in four months and reached #3 on Product Hunt.
Public Recreation | 2017
Building a new model for class based fitness.
Built a fitness platform for underutilized spaces, accepted to Y Combinator Summer 2018.
Reforge | 2023
Overhauling Reforge's Pricing and Packaging
Led a design team to deliver the extremely complex pivot of Reforge's new pricing model.
Workout Daily | 2019
Creating habits with new workouts texted daily.
Designed and built an app during covid that texted users a new, short, at home workout everyday.
Workout Daily | 2019
Improving Workout Daily's sign up conversion rate.
Analyzed and optimized app's sign-up flow, resulting in a 3x sign up -> paid conversion rate.
Exploratorium | 2017
Community-led design to revitalize a troubled park.
Collaborated with residents to transform Buchanan Mall into a safe, green, and vibrant neighborhood center
Rebar | 2007
Repurposing parking spots to democratize public spaces
Finding a loophole and sparking a movement by turning parkings spaces into tiny parks.
Exploratorium | 2015
Immersive experiences for Jewel Changi Airport.
Led the development and design of interactive exhibits for the $1.5 billion terminal connector.
Independent Exercise | 2016
Finding the most instagram-able spots
Using the five day design sprint framework to help people find the most instagram-able spots near them.